Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /customers/4/5/2/togoenlive.info/httpd.www/wp-includes/functions.php on line 6114 Warning: Cannot modify header information - headers already sent by (output started at /customers/4/5/2/togoenlive.info/httpd.www/wp-includes/functions.php:6114) in /customers/4/5/2/togoenlive.info/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1893 Warning: Cannot modify header information - headers already sent by (output started at /customers/4/5/2/togoenlive.info/httpd.www/wp-includes/functions.php:6114) in /customers/4/5/2/togoenlive.info/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1893 Warning: Cannot modify header information - headers already sent by (output started at /customers/4/5/2/togoenlive.info/httpd.www/wp-includes/functions.php:6114) in /customers/4/5/2/togoenlive.info/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1893 Warning: Cannot modify header information - headers already sent by (output started at /customers/4/5/2/togoenlive.info/httpd.www/wp-includes/functions.php:6114) in /customers/4/5/2/togoenlive.info/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1893 Warning: Cannot modify header information - headers already sent by (output started at /customers/4/5/2/togoenlive.info/httpd.www/wp-includes/functions.php:6114) in /customers/4/5/2/togoenlive.info/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1893 Warning: Cannot modify header information - headers already sent by (output started at /customers/4/5/2/togoenlive.info/httpd.www/wp-includes/functions.php:6114) in /customers/4/5/2/togoenlive.info/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1893 Warning: Cannot modify header information - headers already sent by (output started at /customers/4/5/2/togoenlive.info/httpd.www/wp-includes/functions.php:6114) in /customers/4/5/2/togoenlive.info/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1893 Warning: Cannot modify header information - headers already sent by (output started at /customers/4/5/2/togoenlive.info/httpd.www/wp-includes/functions.php:6114) in /customers/4/5/2/togoenlive.info/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1893 {"id":5706,"date":"2024-08-05T08:28:43","date_gmt":"2024-08-05T08:28:43","guid":{"rendered":"https:\/\/togoenlive.tg\/?p=5706"},"modified":"2024-08-05T09:00:04","modified_gmt":"2024-08-05T09:00:04","slug":"succes-du-2e-salon-de-la-relation-client-avec-gozem-meilleur-service-client","status":"publish","type":"post","link":"https:\/\/togoenlive.info\/succes-du-2e-salon-de-la-relation-client-avec-gozem-meilleur-service-client\/","title":{"rendered":"Succ\u00e8s du 2\u00e8 Salon de la Relation Client avec Gozem, meilleur service client"},"content":{"rendered":"

La 2\u00e8 \u00e9dition du Salon de la Relation Client s\u2019est tenue samedi 03 ao\u00fbt 2024 \u00e0 l\u2019h\u00f4tel Onomo \u00e0 Lom\u00e9. L\u2019\u00e9v\u00e8nement a \u00e9t\u00e9 meubl\u00e9 par une conf\u00e9rence, des \u00e9changes avec des partenaires, un d\u00eener de gala et l\u2019\u00e9lection du meilleur service client de l\u2019ann\u00e9e 2024 au Togo.<\/p>\n

Le th\u00e8me autour duquel s\u2019est d\u00e9roul\u00e9e cette \u00e9dition est: \u00ab Optimiser l\u2019exp\u00e9rience client, l\u2019humain au c\u0153ur de la strat\u00e9gie \u00bb. D\u2019\u00e9minents experts et sp\u00e9cialistes du B\u00e9nin et du Togo ont partag\u00e9 avec les conseillers et charg\u00e9s de la client\u00e8le des entreprises des meilleures pratiques de la gestion de leur client\u00e8le. L\u2019accent est mis particuli\u00e8rement sur le r\u00f4le des conseillers\u00a0 de ces derniers dans la vie et la p\u00e9rennisation des entreprises.<\/p>\n

Les communications ont port\u00e9 sur les sous-th\u00e8me: \u00ab\u00a0Comprendre les besoins et les comportements des clients pour mieux les servir\u00a0\u00bb, \u00ab\u00a0Les strat\u00e9gies de formation pour am\u00e9liorer les comp\u00e9tences des \u00e9quipes en relation client\u00a0\u00bb, \u00ab\u00a0Le parcours client \u00e0 l\u2019\u00e8re du digital\u00a0\u00bb, \u00ab\u00a0L\u2019impact des r\u00e9seaux sociaux sur la relation client\u00a0\u00bb, \u00ab\u00a0Comment les entreprises peuvent utiliser les feedbacks client pour am\u00e9liorer leurs services\u00a0\u00bb, \u00ab\u00a0Les entreprises de la sous-r\u00e9gion peuvent-elles produire des outils performants pour la gestion de la relation client\u00a0?\u00a0\u00bb.<\/p>\n

\"La
Vue partielle des participants lors de la conf\u00e9rence<\/figcaption><\/figure>\n

Le sous-th\u00e8me\u00a0: \u00ab\u00a0Le parcours client \u00e0 l\u2019\u00e8re du digital\u00a0\u00bb a \u00e9t\u00e9 d\u00e9velopp\u00e9 par Alain Bossou, expert en management digitale des entreprises. Selon lui, il est important que chaque entreprise int\u00e8gre d\u00e9sormais le digital dans l\u2019am\u00e9lioration de son parcours client.<\/p>\n

\u00ab\u00a0Le digital a totalement boulevers\u00e9 les comportements du client qui est devenu tr\u00e8s exigeant. Ce dernier a l\u2019information \u00e0 port\u00e9e de mains\u00a0et peut donner son avis sur les produits. Lorsque le client prend d\u00e9j\u00e0 conscience du produit, o\u00f9 est-ce que l\u2019entreprise le positionne, est-ce qu\u2019on peut le trouver facilement, sur les diff\u00e9rents canaux que le client utilise est-ce qu\u2019on utilise des coquilles pour pouvoir le suivre et lui envoyer l\u2019information qu\u2019il veut\u00a0? Le client a aussi la possibilit\u00e9 de comparer\u00a0les produits en termes de prix et de qualit\u00e9. De m\u00eame, il y a service apr\u00e8s-vente qui est tr\u00e8s important parce que le digital donne beaucoup de facilit\u00e9 avec le chabot et le big data o\u00f9 on a beaucoup de donn\u00e9es sur le client. Le digital offre donc plusieurs opportunit\u00e9s pour am\u00e9liorer parcours que le client fait lors de l\u2019achat ou l\u2019utilisation des services\u00a0\u00bb, a-t-il d\u00e9clar\u00e9.<\/p>\n

L\u2019expert souligne que les entreprises doivent \u00e9galement int\u00e9grer l\u2019intelligence artificielle dans leur service client.<\/p>\n

\u00ab\u00a0Aujourd\u2019hui, le client veut de l\u2019instantan\u00e9it\u00e9. Il ne veut pas appeler et qu\u2019on lui dise que la ligne est occup\u00e9e ou qu\u2019on met du temps \u00e0 lui r\u00e9pondre. Les chabots permettent d\u2019automatiser certaines r\u00e9ponses. Ce n\u2019est pas forc\u00e9ment un humain qui r\u00e9pond, mais on rode suffisamment le robot de telle sorte qu\u2019il puisse apporter des solutions directement au client\u00a0\u00bb, a-t-il ajout\u00e9.<\/p>\n

\"La
Ephrem Yawo Atiah, promoteur du Salon<\/figcaption><\/figure>\n

Pour sa part, Ana\u00efka Boni, responsable support \u00e0 Gozem Togo a d\u00e9cortiqu\u00e9 le sous-th\u00e8me : \u00ab Comprendre les besoins et les comportements des clients pour mieux les servir \u00bb. Elle a insist\u00e9 sur la n\u00e9cessit\u00e9 pour chaque entreprise d\u2019analyser les besoins du client en vue de lui apporter des solutions.<\/p>\n

\u00ab\u00a0Les entreprises doivent mettre en place des techniques pour la satisfaction de leurs clients. Entre autres, l\u2019\u00e9coute du client et l\u2019utilisation des m\u00e9thodes de feedback. Chaque entreprise doit \u00e9galement faire des recherches sur d\u2019autres entreprises dans le m\u00eame domaine d\u2019activit\u00e9s pour voir comment se comportent leurs clients et trouver ce qu\u2019elle peut ajouter \u00e0 son niveau pour satisfaire ses clients et drainer de nouveaux clients\u00a0\u00bb, a-t-elle laiss\u00e9 entendre.<\/p>\n

L\u2019\u00e9lection du meilleur service client de l\u2019ann\u00e9e 2024 au Togo a \u00e9t\u00e9 remport\u00e9e par la soci\u00e9t\u00e9 Gozem qui a obtenu 46% d\u2019un vote tr\u00e8s serr\u00e9 \u00e0 travers un QR Code par le public. Elle a \u00e9t\u00e9 suivie respectivement par Coris Bank (21%) et Canal Box (16%).<\/p>\n

Le pr\u00e9sident du comit\u00e9 d\u2019organisation, Ephrem Yawo Atiah s\u2019est r\u00e9joui de la tenue et la r\u00e9ussite de cette 2\u00e8 \u00e9dition du Salon de la Relation Client.<\/p>\n

\u00ab Je suis satisfait parce qu\u2019\u00e0 un moment donn\u00e9, je pensais que le Salon n\u2019aura pas lieu. Nous avons eu \u00a0beaucoup trop de difficult\u00e9s mais la r\u00e9silience a pay\u00e9. \u00a0Je ne m\u2019attendais pas \u00e0 mieux. Le Salon tel que je l\u2019avais pr\u00e9vu et pressenti a eu lieu en bonne due forme. Tous les pan\u00e9listes \u00e9taient pr\u00e9sents, le public a r\u00e9pondu\u00a0\u00bb, a-t-il d\u00e9clar\u00e9.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

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La 2\u00e8 \u00e9dition du Salon de la Relation Client s\u2019est tenue samedi 03 ao\u00fbt 2024 \u00e0 l\u2019h\u00f4tel Onomo \u00e0 Lom\u00e9. L\u2019\u00e9v\u00e8nement a \u00e9t\u00e9 meubl\u00e9 par une conf\u00e9rence, des \u00e9changes avec des partenaires, un d\u00eener de gala et l\u2019\u00e9lection du meilleur service client de l\u2019ann\u00e9e 2024 au Togo. Le th\u00e8me autour duquel s\u2019est d\u00e9roul\u00e9e cette \u00e9dition …<\/p>\n","protected":false},"author":2,"featured_media":5708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[40,26],"tags":[],"class_list":["post-5706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-societe"],"yoast_head":"\nSucc\u00e8s du 2\u00e8 Salon de la Relation Client avec Gozem, meilleur service client<\/title>\n<meta name=\"description\" content=\"La 2\u00e8 \u00e9dition du Salon de la Relation Client s\u2019est tenue samedi 03 ao\u00fbt 2024 \u00e0 l\u2019h\u00f4tel Onomo \u00e0 Lom\u00e9. 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